What this article solves: you can tell it's some kind of AI image tool, but not which part of your job it actually takes over, or whether it's worth opening an account to find out.
In one line: Xinsai is an asset workbench for e-commerce sellers. You upload photos of your own products; it produces hero images, lifestyle scenes, on-model shots and short videos that you download and take straight to your listings and ads. Multi-model smart routing runs underneath, so you never pick a model and you don't need to write prompts.
What it can produce
- Images — plain white-background hero shots, lifestyle scenes, selling-point and ad graphics, detail-page image sets. Presets cover the hero-image specs of 11 marketplaces (Amazon, AliExpress, Temu, Shopee, Lazada, Taobao, JD, Pinduoduo, Douyin, Xiaohongshu and 1688). From 2 credits per image.
- On-model and wearables — Model Outfit Swap, Wear Anything (shoes, hats, bags, jewelry, glasses), Pose Split. You can also build your own recurring model so every image in the store shares one face.
- Video — runway clips, short drama ads (6-10 seconds, from 12 credits each), hero videos, video remakes. The AI presenter feature can clone your own voice and turn out product explainers in bulk.
- Text — marketing copy and image translation across 8 languages: Chinese, English, Portuguese, Spanish, Japanese, Korean, Vietnamese and Thai. Anything generated with text on it follows the language of the target marketplace.
- Everyday retouching — background removal, HD upscale and restoration, relighting, drop shadows, background-color swaps, watermark and object removal, batch background removal. The e-commerce toolbox holds 27 tool cards in five groups: E-commerce Essential, Image Retouch, Portrait Restoration, Restore & Colorize, and Batch Processing.
What it saves versus shooting or outsourcing
Mostly scheduling and fixed cost. Booking a studio, booking a model, waiting on a retoucher — a round trip is usually measured in days. Here, images typically land in well under a minute and videos in one to three minutes, and jobs run in the background, so closing the tab doesn't lose them.
Billing is purely per use: CN¥1 = 10 credits, you spend what you spend. Failed generations are refunded automatically, and if the system ends up completing your job on a cheaper model, the difference comes back too. Sign-up gives you 30 credits, which is enough to try a few images before paying anything; after that, daily check-in adds more for free — 5 credits at the base, up to +35 a day on an unbroken streak. Full rates are on the pricing page.
Who it fits
- Sellers with many SKUs and fast launch cycles. One flat photo can carry a whole set of hero images and short videos. Runway videos draw from 23,520 scene × motion × lighting × style combinations with system-side fingerprint de-duplication, so bulk output doesn't come back looking identical.
- Teams running several country storefronts. 8 languages plus per-marketplace size presets mean you're not rebuilding each locale from scratch.
- Small teams with no shoot budget. No booked talent, no in-house retoucher.
What it can't do
Better to know the edges up front:
- Fidelity is a hard constraint, not a guarantee. When your own photo is the input, a fidelity constraint is injected into every single request — product structure, color and packaging text are to be preserved, and only background, scene and model may change. It is the platform's highest-priority global rule. Even so, in rare cases the model still drifts; just re-run it, and jobs that fail outright refund their credits automatically. Give every image a look before it goes live.
- It doesn't list or run your store for you. The platform makes assets; you download them and upload them to your shop.
- There is no background music library. If you want a soundtrack, bring a track you have already licensed.
- Compliance is on you. Features involving a real person's likeness are gated behind an explicit authorization checkbox — no checkbox, no render. Marketplace review and advertising-law compliance of the output stay your responsibility; see the Terms of Service.
- Bulk has ceilings. Runway videos run up to 10 outfits per batch, 1-50 clips each. The platform's daily output ceiling is shared across all accounts — it is not a promised per-account volume.
- International payment channels are still being enabled. Inside China, WeChat Pay and Alipay work today; if you're outside China and need to top up, email [email protected] in the meantime.
Want to get your hands on it now? Read Your first hero image in three minutes. Want to learn the interface first? Read The workspace map.